Niche Site - Large Market
I haven't posted in a few days and heres why. As I talked about in a previous post I thought I would start sharing some case studies. This and of course the holidays has eaten up a good part of my time.
I recently decided to start talking about a new niche site that I will update under this area. I don't want to give away too much about it but I will talk about the steps I have taken from beginning to end. This site is a partnership and as such I will keep it mostly private at least until it reaches certain goals. At that time I will talk with my partner and see if she is alright with talking about it here.
A little about the Niche
This niche is very large and I'll talk about the research I did on it later. It could be really considered its own market but it truly is a large niche within a health and fitness market. The potential is big but I like the challenge. It also makes it easier to add content as multiple types of content can be added.
The site is up and running and I just today setup google analytics on it. This is the tool I will use to keep track of traffic and other information that will be useful. I will post the information periodically as I talk about the methods for marketing and developing this site.
So as of today I have done zero marketing. I have been putting together the design and figuring out how I wanted to layout the content. Now that thats finished for now. The plan is to add content. Very little marketing will be done for now. I will do a little though, which I will talk about as I do it.
I am actually doing this site with someone which is another reason to tackle a larger market. The market fits her as she is very into this niche which will allow her to write more freely. I will be adding content as well but my main help will be in the marketing strategies and site design. We have started with a good design and a few common types of content types and as the readership grows I will start to implement other tactics onsite to increase the authority of the site. All of this will be explained in this case study. Next posts will be about the research before starting this endeavor.